We specialize in generating design solutions, research and design consultation. We use design and research methods like Ethnographic Research, Contextual Inquiry, User Interviews, Scenario Building, and design conceptualization methods like Participatory Design.
In conceptualizing and generating design solutions for our clients, we strive to ensure that our market research and user research translates into the most appropriate tangible products. Products range from interactive artifacts, media installations, and product prototypes. We firmly believe in taking every project through the complete design life cycle, with the results of our research feeding directly into our solutions. We understand the potential of the non-literate user base in India and the realm of mobile / internet technology in the Indian context. We aim to provide solutions and services to lessen the disparity in the global world with good design and with the aid of appropriate technology.
Our service areas are:
Research
Ethnographic Research, User Needs and Usage Patterns, Market Research, Trends, Brand Analysis, Product Analysis, Demographic Research.
Design
- • Interactive solutions for personal devices – Daily use, Work, Health, Entertainment
- • Product design – Industrial design of personal products, Furniture, Domestic artifacts
- • Spatial design – Interactive Installations for Point of purchase, Design of Commercial and Residential Spaces
- • Art Installations – Social research based installations (Corporations, Art Galleries, and Festivals)
Design Consultation
User Interface Design, Usability Analysis, User Experience, Design Criticism, Service Design and Design Strategy for Businesses.
